Distinctive, well-designed housing requires attention to good place-making and an aspirational client. SWA worked closely with the Home Group to define a range of pre-fabricated, modular, volumetric housing typologies for different regions of the UK, based on local market expectations and prices. SWA used clear and thoughtful graphic communication to illustrate the intention and value of well-designed neighbourhoods, streets and housing that felt like home and provided elements of delight.